Storytelling builds meaningful connections.
I am an editorial and communications strategist dedicated to helping mission-driven organizations succeed. I work with you to build a strategic, longterm communications plan for connecting to new audiences and shaping policies and practices to build more just communities.
Prior to starting my communications consultancy, Good Work Group, in 2010, I worked full-time as a Twin Cities journalist, asking important questions and uncovering stories that needed to be told. My stories on politics, people, the arts, and the environment have appeared in the Star Tribune; Pioneer Press; City Pages; Rolling Stone; MinnPost; and many more.
These days, I partner with organizations—from social enterprises to nonprofits to political campaigns—to create meaningful online content and compelling storytelling campaigns that help my clients increase awareness and make a real impact.
I bring my enthusiasm for journalistic storytelling to all the work I do. I ask the important questions. I conduct the valuable research and internal interviews. I dig deep, looking at your current content to help you uncover opportunities for improving your message. And I distill a wealth of information into cohesive communications plans that inspire deeper understanding and grassroots advocacy.
My goal is to help your organization create meaningful connections. Promote ideas. Inspire action. And turn your mission into a movement.
Social justice; environmental solutions; health care; travel; documentaries; Frasier reruns; New York Times essays; Guatemalan coffee; soft pants.
You can also find me:
As a blogger at the Star Tribune; as the co-host of the Minnesota Public Radio podcast the Interpreters; working with clients at Good Work Group; writing in local and national publications; hanging out around the Powderhorn Park neighborhood; trying to learn to use a pressure cooker.
- Content strategy & development
- Social media engagement & management
- Custom content (blogs, publications, newsletters)
- Impact marketing
- Editorial consulting
- Key messaging and SEO
- Authentic public relations
- Editing and copyediting
- Question asking (but only good ones)