Storytelling builds meaningful connections. 

I am a writer and editorial strategist dedicated to helping forward-thinking businesses and organizations grow and succeed. I work with you to build a strategic, longterm storytelling plan that amplifies your message and mission through every channel your audience finds you. 

Prior to starting my own storytelling consultancy in 2008, I worked full-time as a Twin Cities journalist, diving into and telling new stories every day. My stories on local culture, politics, the arts, and the environment have appeared in the Star Tribune; Pioneer Press; City Pages; Rolling Stone; MinnPost; and many more.

These days, I partner with organizations—from small businesses to major brands to nonprofits to political campaigns—to create meaningful online content and compelling  storytelling campaigns that help my clients increase awareness and make a real impact. 

I bring my enthusiasm for journalistic storytelling to all the work I do. I ask the important questions. I conduct the valuable research and internal interviews. I dig deep, looking at your current content to help you uncover opportunities for improving your message. And I distill a wealth of information into cohesive, hard-working content that helps you grow your brand, business, or campaign.

My goal is to help your organization create meaningful connections. Promote ideas. Inspire action. And turn your mission into a movement. 

Current passions:

Social justice; environmental solutions; health care; travel; documentaries; Frasier reruns; New York Times essays; Guatemalan coffee; soft pants.  

You can also find me:

As a blogger at the Star Tribune; as the co-host of the Minnesota Public Radio podcast the Interpreters; working with clients at Good Work Group; writing in local and national publications; hanging out around the Powderhorn Park neighborhood; trying to learn to use a pressure cooker. 

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Specialties:

  • Storytelling
  • Content strategy & development  
  • Social media engagement & management 
  • Custom content (blogs, publications, newsletters)
  • Impact marketing 
  • Copywriting 
  • Editorial consulting
  • Key messaging and SEO 
  • Authentic public relations
  • Ghostwriting
  • Editing and copyediting 
  • Question asking (but only good ones)