Storytelling builds meaningful connections.
I am a writer and editorial strategist dedicated to helping forward-thinking businesses and organizations grow and succeed. I work with you to build a strategic, longterm storytelling plan that amplifies your message and mission through every channel your audience finds you.
Prior to starting my own storytelling consultancy in 2008, I worked full-time as a Twin Cities journalist, diving into and telling new stories every day. My stories on local culture, politics, the arts, and the environment have appeared in the Star Tribune; Pioneer Press; City Pages; Rolling Stone; MinnPost; and many more.
These days, I partner with organizations—from small businesses to major brands to nonprofits to political campaigns—to create meaningful online content and compelling storytelling campaigns that help my clients increase awareness and make a real impact.
I bring my enthusiasm for journalistic storytelling to all the work I do. I ask the important questions. I conduct the valuable research and internal interviews. I dig deep, looking at your current content to help you uncover opportunities for improving your message. And I distill a wealth of information into cohesive, hard-working content that helps you grow your brand, business, or campaign.
My goal is to help your organization create meaningful connections. Promote ideas. Inspire action. And turn your mission into a movement.
Social justice; environmental solutions; health care; travel; documentaries; Frasier reruns; New York Times essays; Guatemalan coffee; soft pants.
You can also find me:
As a blogger at the Star Tribune; as the co-host of the Minnesota Public Radio podcast the Interpreters; working with clients at Good Work Group; writing in local and national publications; hanging out around the Powderhorn Park neighborhood; trying to learn to use a pressure cooker.
- Content strategy & development
- Social media engagement & management
- Custom content (blogs, publications, newsletters)
- Impact marketing
- Editorial consulting
- Key messaging and SEO
- Authentic public relations
- Editing and copyediting
- Question asking (but only good ones)